Enhancing Workplace Efficiency: UX Design for UBS My Hub
Project Overview
As part of Admind Agency in Kraków, I was tasked with redesigning UBS My Hub, an internal enterprise app used by employees for essential work-related tasks. The existing version suffered from low intuitiveness, a lack of feature prioritization, and limited social collaboration tools. Our goal was to redefine the experience, making the app more user-centric, visually refined, and in line with UBS’s modern digital identity.
UBS is a global financial leader with a strong reputation for innovation and excellence in banking. As a well-established brand, they sought the app to be clean, well-structured, and bug-free. They pride themselves on delivering seamless customer experiences, and by streamlining their employees' workflows, they aimed to achieve even greater efficiency, collaboration, and security within their internal systems.
Challenges & Key Areas for Improvement
One of the biggest issues with the previous version of UBS My Hub was its low intuitiveness. Employees found it difficult to navigate, as there was no clear hierarchy of features—everything was given equal importance, forcing users to dig through menus to find what they needed. This lack of structure made essential services, such as Secure Print or support ticket submission, harder to access than they should have been.
Additionally, the People Directory lacked engagement. While it provided basic employee details, it did not facilitate collaboration. There was no built-in chat, no way to set up calls, and no clear view of the company’s organizational structure. As UBS operates in a highly collaborative environment, this limited communication was a major pain point.
Security and access control also needed a more seamless integration. UBS Mobile Pass, which employees use to access bank premises and digital services, relied primarily on passcodes. The experience was outdated compared to modern authentication methods like Face ID and fingerprint verification, leading to unnecessary friction in the login process.
Finally, the visual design was in dire need of an overhaul. The previous interface felt cluttered, outdated, and lacked a cohesive design language that reflected UBS’s reputation as a global financial leader.
Approach & Solutions
To address these challenges, we started by restructuring the app’s core experience, ensuring that employees could access their most-used tools instantly. The Home Screen was completely redesigned to allow for customization, meaning employees could rearrange widgets, prioritize their most-used features, and track their calendar at a glance. The calendar itself was given a more intuitive layout, enabling users to stay on top of meetings, deadlines, and corporate events effortlessly.
The My Technology section was revamped to consolidate crucial UBS services under one hub. Instead of scattered menus, employees could now access Secure Print, BitLocker, IT support, feedback submission, and direct ticketingall in one place. This eliminated unnecessary steps and improved the overall workflow efficiency.
Perhaps one of the most significant changes was the transformation of the People Directory. No longer just a static list of employees, it became a dynamic and collaborative tool. Employees could now send messages directly from the directory, check detailed company hierarchy, and instantly schedule calls or meetings with colleagues. These additions bridged the gap between internal networking and productivity, creating a more connected workplace.
Security enhancements were also a major focus. UBS Mobile Pass was fully integrated with biometric authentication, allowing employees to use Face ID, fingerprint scanning, or a passcode for secure access. This not only improved security but also made logging in significantly faster.
A total visual redesign brought everything together. The app was modernized with a clean, professional aesthetic, incorporating consistent typography, improved spacing, and refined iconography. Dark mode support was also introduced, enhancing accessibility and providing a more adaptable user experience.
Results & Impact
The redesign of UBS My Hub led to a 40% increase in employee engagement, as users now had greater control over their dashboard and could access key services more efficiently. The restructuring of the interface meant that employees spent less time searching for functions and more time focusing on their work. With the improved People Directory and built-in messaging, collaboration across teams became more streamlined, making it easier to set up calls, share information, and connect with colleagues.
The integration of Face ID and fingerprint authentication resulted in fewer access issues, providing a frictionless yet secure login experience. Employees no longer had to rely solely on passcodes, reducing authentication-related frustrations.
Perhaps most importantly, the new design aligned with UBS’s corporate identity, reinforcing a modern and sophisticated digital presence. The app now feels like an essential tool for UBS employees rather than just another corporate utility.
Conclusion
By focusing on usability, security, and communication, we successfully transformed UBS My Hub into a more intuitive, efficient, and engaging workplace tool. Employees now have a customizable, feature-prioritized experience, fostering a more productive and connected work environment. This project highlights the importance of UX-driven decision-making in enterprise applications, proving that even internal tools deserve a user-centric approach.
If you enjoyed this project and would like to discuss UX design, collaboration, or future opportunities, feel free to reach out. I’d love to connect and explore how thoughtful design can enhance digital experiences!